AN OPEN LETTER TO NSUKKA ENTERTAINMENT INDUSTRY
For over two decades now we (Nsukka) pride ourselves as the hub of Entertainment in Nigeria and Africa yet we have little or nothing to show for it except the names we keep naming saying, this or that person came out of Nsukka. I’m honestly sick of this bullshit, We keep holding on to the past and forgetting to work in the present to develop and create a future we all desire.
Why am I writing this letter? It’s because am sick and tired of this so called #NsukkaToTheWorld Slogan were we don’t innovate or create anything new. We just sit down and wait for someone to begin anything and we just begin to copy and copy wrongly. Every event you see is someone trying to out play his friends or the other group and yet we still do it worse than they did.
How can we get respect? Why should we get support? When all that we do is fight, beef, bad talk each other behind our backs while we shake hands and pretend we are pals. We cannot even retweet, BC (broadcast) or share someone else’s event, Musical artworks or even applaud their performance if they are not part of ‘our crew’! Shame on us all. That is why we walk the street of Nsukka claiming that we’re the best rapper, producer, comedians, Singers, Dj etc. with our pockets empty, living in our parents’ house, jumping from one Keke-Napep to another, sipping cheap wine and carrying small Small girls around in the name of “We Are Entertainers”
We divide ourselves into groups not with the aim of harnessing our strengths to uplift our careers but, with the aim to show off and out perform others. We block opportunities for others, hijack shows and events for what reason? We don’t attend other artists’ shows unless we are on the Poster
Many of us artist blame OAPs for not promoting our music on air well. Why should they? When most of you artistes are not well informed about what you do? You cannot be interviewed on air because your English is bad and those of you who have had the opportunity to be represented are so ungrateful and rude to OAPs. It’s about time we change.
2022 is upon us friends, it’s time we unite and be our brother’s keeper only then will the government and other stake holders respect us and pay us what is due. If we stand and defend each other, we will open doors of prosperity across board for all to enjoy. I besiege us all to develop ourselves and turn that talent into skills, let’s see better performances on stage, great music and love for our brothers or we will become as said to the great Troy “Your Blessing goes hand in hand with your curse.”
TO ON AIR PERSONALITIES (OAP’s) AND DJs
Just in case you didn’t notice, When was the last time Nsukka was crazy about any show on radio or TV? Not anymore! Cos you guys have lost creativity and we are so bored with the same program every week without a well branded local Nsukka content. Isn’t it a shame that our radio playlist is full of music from Lagos and Yankee? Is it that Nsukka music is below standard or what?
I get it maybe you feel that playing Nsukka Artiste Songs on your show will make it seem wack or better yet make you look or sound wacky?. Therefore to be a part of the happening OAPs, you have to talk about Phyno, Jay-Z, Davido MI, Wizkid, etc by play their music but, you can’t talk about any Nsukka artist cos “the station will say its hype”? Is it not ‘hype’ when you talk about ‘outsiders’? Oh! I get it… its news Abi! (Funny)
I remember those days when Nsukka OAPs and DJs were responsible for creating stars such as Bracket , Tplay, Nedro,Vanpee, 2Step, etc, they walk the streets with pride and respect knowing what they helped build… God bless Late Sam Cee, Uchenna DWilliams (SPD) Okwudili Celestine Okwudili (OCO) ABOVE Clinton (Nwa Agu Filling Station), Stan Idoko (Solace Table Water, Nani Boi, Jaynunny , Tony Black Dj Fabulous, Meno Black, Dj Dexterbeatz etc these guys made stars in Nsukka.
Today the story is different instead of OAPs and DJs helping Nsukka artist they are busy competing with artist for attention and fame.
NOTE: Guys, your fame comes with the work you do with artistes!
In this New Era I will love to see OAPs finding ways beyond their company’s policies to help us build this industry with more Hypes, Interviews, Celebrity gist and more Nsukka music on air plays. It’s time to celebrate our own Nsukka Stars and you can make it happen for us all. Your reward should be the satisfaction you get for helping to make a superstar.
TO RECORD COMPANIES
One thing that we saw in 2021 more in Nsukka is the birth of record companies. I was elated with this development thinking that this thread will bring some organization to the development of music in Nsukka but, I was wrong.
It’s clear that most of these labels you hear artist repin’ on their songs are just carved out names for them to feel cool about what they are doing. It’s almost like a thing of pride to say “I belong to this crew.” A CREW is what they
really are not RECORD COMPANY!
The few that could almost pass for a label are not creative, instead of thinking outside the box and finding ways to sell their artist they are busy copying each other, mimicking the same events every month end, award shows, promotions etc.
It’s time for Nsukka to showcase a new set of record companies who will stick together to make things work for their artistes and the whole industry. Let’s see companies collaborating with each other to do BIG events, award shows, promotions etc.
As soon as record companies put themselves together we would begin to see growth and respect in the industry that would begin to attract financial supports, endorsement and sponsorship From government, cooperate bodies and philanthropists.
TO MEDIA HOUSES
It’s a shame when I see and hear what media houses are doing to the entertainment industry in Nsukka. Man! These guys are killing us! How can you explain those policies they make preventing OAP’s from talking about Nsukka artist and events? OAPs have to almost kill themselves seeking permission to interview a local artist!
I heard a radio station in Nsukka stopped an Nsukka music show, for what benefit? OAPs are given querries, their salaries are cut down because they talked about an Nsukka event! Some would rather make a Chris Brown or P-square top on their music chat show than a local Nsukka artist! It’s a shame that you are doing this to us your own people.
When I hear entertainment news on our local station and it’s about AY Show or Beyonce, then it’s a slap on our face. What you are telling us is that we in Nsukka don’t do anything worth noticing.
I know you want to get paid for stuff but, when it’s like you are victimizing us it calls for concern. Please note: that when you support us and help us grow then, we would have the money to come pay for stuff.
TO THE CHURCH, CLUB OWNERS & COOPERATE BODIES
It’s amazing that its only in Nsukka that we have company’s worth Millions of Naira operating different business from Bakery, Communications, Non Profits, Hotels, Clubs, Banks, House hold products, Oil etc. with none of them supporting or sponsoring entertainment in Nsukka and we are steady patronizing them for that matter.
I thought that companies are supposed to have a social responsibility (SR) to the communities where they operate? Can someone please tell me what is the SR) of BESTIE INSTANT NOODLES, FILLING STATIONS, SOLACE TABLE WATER, MTN, AIRTEL, GLO, THERMOCOOL, BANKS, CHURCHES, HERO, LIFE, GUINNESS, BAKERIES, DSTV, and the rest doing to the people of Nsukka especially the youths?
I believe that in 2023, we entertainers will rise up and ask these corporations to start supporting us like they do in Lagos, Porthacourt, UYO, and other places. Since our leaders in government and communities would not demand that these organization should support the youths, we must find a way to ask them ourselves.
What am I saying? I want to see our own Nsukka artistes on bill boards as brand ambassadors for these organization, let’s see them sponsoring events and award shows in Nsukka with good money, if they are not making a lot of it in Nsukka they would have packed out since yet, they keep opening new branches in almost every street.
Let’s see the churches paying good money to gospel musicians even if they are members of the same church. It’s a gift from God to us all to profit. Some are called to preach, some to play instruments, some to sing and others church administration, all to the glory of God.
TO THE GOVERNMENT
It’s amazing how our government are looking for ways to increase revenue, reduce unemployment and attract investors to the state and they are neglecting the entertainment industry which is the right vehicle to do just that.
I guess it’s because they see what we do as some sort of hobby or a game or maybe they just don’t care about us so, they mock us with a ministry called “ministry of youth and social development”/ “Ministry of culture and tourism” with a 40+ year old Man/Woman as commissioners who seat in offices doing what?…
Do you know it’s only in Nsukka that you will see a “Miss Nsukka” or “Miss Culture and Tourism” entering Keke Napep? They are not even recognized by the government in fact, for organizers of this event to get endorsement by the government they have to pay, which is not bad but the kind of neglect these queens suffer is pathetic.
When will we see our government create opportunities for our artist in Nsukka to rise out of poverty? I mean really do something to subsidize the cost of hosting events for Nsukka artistes? When will our government stop bringing in artistes from Enugu, Lagos Abuja etc for government event and use our local Nsukka artistes and pay them well.
It’s a shame when an artist will be invited from Enugu Or Lagos and be paid over 2million Naira with flight, security, hotel bills and a welcome visit to the Governor and Government Officials while our own Nsukka artiste who are ‘privileged’ to get on a government event Poster are hardly paid N100, 000?
my point is this, if you don’t celebrate us at home, when will we be called outside Nsukka and be celebrated?
I must commend “Starplux Paints and Chemicals” who used our own @Ada Egara Nsukka as ambassador. That’s a start because we can improve and do better and maybe someday we will have an Nsukka artiste as a Bestie indomie, Solace table water, Glo or MTN Ambassador.
I will like to urge all Nsukka people to support us entertainers in Nsukka in 2023, there is already a great support for comedians and Djs in Nsukka that is why they are driving better cars and living better lives than musicians. Let’s see you paying N100,000 and possibly more to musicians to perform in weddings, birthdays, and church services.
It’s going to be a great year for entertainment in Nsukka but it requires all of us to join our hands together and respect each other’s skills and talents and increase appreciation for what we all do. Only then shall we reap the fruit of our labor in this industry.
Sign: POP DJ NAIRA